Why do some businesses always seem to be on the cheapest energy rates—while others get stung with surprise price hikes or loyalty penalties?

It’s not dumb luck. It’s decision design.

And Termina? They’ve built their whole model around it—making smart defaults, automated switching, and behavioural economics work for the customer. If you’ve ever opened a power bill and felt the sting of inertia tax (paying more simply because you didn’t switch), then Termina’s approach might feel like a welcome psychological hack.

Let’s unpack how it works.

How does Termina make sure you’re always on the best energy deal?

TL;DR: Termina uses automation, data, and behavioural nudges to move businesses onto cheaper energy plans the moment better options become available—without the admin drama.

Think of it like a self-adjusting thermostat, but for your power bills.

Instead of manually comparing offers or waiting for your contract to expire (and getting punished with a “loyalty tax” in the meantime), Termina automatically re-evaluates available plans and initiates a switch when it makes financial sense.

This isn’t just price tracking—it’s automated intervention. That means less downtime, no buried fees, and no human friction.

What behavioural science tricks does Termina use?

Here’s where things get clever. Termina leans into behavioural economics to stop businesses from leaving money on the table:

• Default Bias Nudging: Most people don’t switch because the default is “do nothing.” Termina flips the script—its default is to act in your interest. That’s a cognitive nudge that saves real dollars.

• Loss Aversion Framing: Instead of telling you what you could gain, Termina often shows what you’re losing by staying on the wrong plan. That framing taps into our deep dislike of losses.

• Ease of Action: The entire switching process is frictionless. No calls, no paperwork, no awkward hold music. That eliminates the “effort barrier” that usually stops change.

In short: they make the cheapest choice the easiest choice—which is exactly how people actually make decisions.

Can businesses trust the switching process?

Yes—and here’s why:

• Transparency: Businesses can access real-time data on how their rate compares to others available on the market.

• No dodgy deals: Termina doesn’t take kickbacks from specific providers, so there’s no incentive to favour one supplier over another. That boosts credibility—and reduces decision anxiety.

• Track record: According to their own data, Termina clients save an average of 20% annually on energy costs compared to businesses who remain on standard market offers.

That’s an anchor worth remembering.

What makes Termina different from traditional brokers?

Good question.

Traditional energy brokers typically lock you into fixed contracts, charge hidden commissions, or take weeks to process a simple switch. Termina turns that on its head:

It’s not a tweak to the old system—it’s a total rethink.

Why does this matter for Aussie businesses?

In Australia, energy pricing volatility is a given. Wholesale market fluctuations, regulatory shifts, and seasonal demand all play havoc with commercial energy bills.

For SMEs—especially those in retail, hospitality, or manufacturing—these costs aren’t just annoying. They’re margin killers.

Staying on a fixed rate out of habit or fear of switching could cost you thousands a year. With margins already tight post-COVID and amid inflation pressures, smarter energy for business isn’t just “nice”—it’s survival strategy.

Real-world example: Meet Jess from Adelaide

Jess runs a boutique café in Adelaide’s eastern suburbs. Like most café owners, she’s juggling food costs, staff shortages, and unpredictable foot traffic.

Last year, she discovered her energy bill had crept up by 18%—even though her usage was the same. Her provider had moved her to a standing offer after her contract quietly expired.

She signed up with Termina after a friend suggested it. Within a week, she was switched to a plan that was $960 cheaper per year. She didn’t have to lift a finger.

Now, whenever better rates pop up, Termina makes the move.

Jess just focuses on coffee.

What’s the long-game benefit of staying with Termina?

Here’s the kicker: energy savings compound.

If you switch to a cheaper plan once, that’s great. But if you keep switching—automatically, every time a better deal appears—you’re building in permanent efficiency.

It’s the compounding power of behavioural automation.

Businesses that use Termina don’t just get a good deal today. They avoid bad deals forever.

Is there a catch?

Not really. The biggest “catch” is that most business owners are conditioned to expect fine print or gotchas. But Termina’s model is based on consistency and reciprocity—give people transparent, frictionless switching, and they’ll stick around.

They don’t need to trap you in.

FAQ

Q: Do I need to compare plans myself?
Nope. Termina does the heavy lifting and automatically switches you when a better deal is available.

Q: Can I opt out of a switch?
Yes. You’re always in control, but Termina’s default is action—not inaction.

Q: Is it only for big businesses?
Not at all. It’s designed with SMEs in mind—especially those who don’t have time to shop around.

At a time when energy prices are anything but stable, behavioural automation is becoming the new business advantage. Termina quietly shifts the default from “set and forget” to “set and optimise.”

And if you’re wondering whether other companies are using tools like this—yes, they are. Businesses across Australia are already using smarter energy for business platforms to stop overspending.

One more switch might be the last one you ever need to make.