Australian Beverages Council Ltd (ABCL) Company Profile

The Australian Beverages Council Ltd (ABCL) is the premier industry body representing the non-alcoholic beverage sector in Australia. With a membership that includes small, medium, and large companies, ABCL members collectively produce over 90% of the industry’s volume, contributing more than $9 billion annually to the economy and employing approximately 63,000 people.

Our mission is to advance the interests of the non-alcoholic beverage industry while ensuring that our members are well-represented in various discussions on industry standards and regulations. We advocate for responsible marketing, environmental sustainability, and nutritional labelling, and we strive to enhance consumer choice by supporting the development of low and no sugar product options.

At ABCL, we focus on fostering collaboration among our members and promoting best practices within the industry. Our initiatives and advocacy efforts are aimed at ensuring that the beverage industry meets consumer needs while also addressing public health concerns and environmental issues.